Monday, January 31, 2011

NJ Parent Features the Quik Shade Go Hybrid In The Holiday Gift Guide!

The Hat Loft at The Cove In Newport Beach

The Hat Loft is a specialty retailer carrying over one hundred styles of hats for every season and occasion founded by Amy Rosten.

How did you get started selling hats? I wanted to start my own business and thought hats might be fun. In the beginning of 2010, a friend offered to have a hat party and the response was great and everyone had a blast trying them on and vamping. I realized the need to try different styles of hats on to find the best fitting and best looking hat for a person. After doing some research, I found there weren't many hat shops in the area so I looked into opening my own.

What brought you to The Cove? Once I found out about The Cove, I couldn't believe what great opportunity it was. Opening a store while 8 other stores are opening along side me has been the best way I could think of to get started. The Cove oozes with energy and creativity and we keep thinking of ways to make it better. The Hat Loft is a good compliment to the other stores in the center.

What kinds of hats can folks find at The Hat Loft? The Hat Loft offers a wide variety of protective sun hats as well as fashion caps for all seasons. I carry many different brands, styles and colors.

Do you have a favorite style? My favorites right now are the wool page boys, but I love a classic wide-brimmed, straw sunhat as well. That said, the best way to utilize my store is to simply start trying hats on and see what looks good, fits well and fits your needs.

Phone - 949-515-7HAT

Email –

Web: (coming soon)

Thursday, January 27, 2011

Barbie Quad Skates In South Jersey Mom

Barbie Quad Skates makes the South Jersey Mom holiday must have list. 

For other great products from Bravo Sports Corp:

Wednesday, January 26, 2011

Airzone Pop Stick Featured in Newsday's Kidsday

The Kidsday testers always have their finger on the pulse of what is hot right now in toys, games and more.  They recently ran a review of one of our favorite outdoor toys for kids -- the Airzone Pop Stick, a nod to old school pogo sticks but with new technology.

For more great outdoor toys, check out:


Valentine Shopping Night, Treats in Every Boutique + A Food Truck

Thursday , Feb 10th, 5-8 pm

Newport Beach, CA -- The nine boutiques at The Cove, a hip and newly re-purposed shopping destination on Newport Beach’s Mariner’s Mile, is hosting a fun shopping night for those who need Valentine’s gift ideas or need a little love for themselves on Thursday, Feb. 10 from 5-8pm.

The Cove boutiques (Posey Couture, The Hat Loft, Little Relics, Blend, Clarity RX, MerMade Designs, Little Stylings, Laura Matthews Designs, and Studio Fringe) are offering hundreds of gift ideas for Valentine’s of all ages from $30-$300. With festive cocktails including pink Champaign and Valentine’s treats in each shop, The Cove will also have a food truck there to provide free food while supplies last.

Hot Valentine’s Gifts from The Cove include:

FOR HER: luxurious lotions from Clarity RX; a celeb-favorite scarf from Blend, vintage inspired cocktail jewelry from Posey Couture, a hip headband or handbag from Laura Matthews Designs, antique bracelet from Little Relics

FOR KIDS: hip shoes for your kids from Little Stylings

FOR THE HARD TO SHOP FOR: down-filled pillow in a bright color from Style Fringe, a sun hat from The Hat Loft, sea-inspired décor from Mermade Designs

The Cove is located at 410 West Coast Highway, Newport Beach, CA 92663. Retail hours for individual boutiques vary (see below).

Retail boutiques at The Cove include:

Blend (Beth Zehnder) – Contemporary women’s clothing with a focus on easy to wear weekday to weekend clothes for the gal on the go. (Tues – Fri.11am-5pm; Sat 11am-3pm)

Clarity RX (Karla Keene) - Skin wellness boutique featuring the owner’s unique, patented line of high quality cosmeceuticals, which have been formulated for results-driven benefits to the skin, resulting in a smooth, youthful, supple, toned and radiant appearance. (By appointment only basis focusing on the private one on one experience.)

Laura Matthews Designs (Laura Matthews) – Original, handmade jewelry with a funky edge, designer handbags, belts and accessories. (Mon.-Sat. 10am-3pm)

Little Relics (Caitlin and Donna Whelan) - Antique Jewelry and Found Objects; based jewelry line Of recycled repurposed antique pieces.(Tues.-Fri. 11am-5pm; Sat.11am-3pm)

Little Stylings (Melinda Hovee-Harlan) - Children’s consignment couture for moms to be economical, fashionable, and live a little lighter on the planet. Reduce, Reuse, Rewear. (Mon.,Tues. 9am-1pm; Wed., Thurs. 10am-4pm; Friday 11am-5pm; Sat. 12noon-3pm)

MerMade Designs (Merideth Fleener) – Sea inspired home décor and gifts - Coral, seashells, handmade treasures. (Tues-Fri 11am-5pm; Sat. 11am-2pm; Or by appointment, 949.285.7871)

Posey Couture (Paige Van Rensselaer-Kunkle) – Pearls, Vintage & "Haute" Costume Jewelry, Sugar Factory Couture Lollipops, and all things bling. (Tues-Fri 11am-5pm; Sat 11am-2pm; during the holidays Sat 11am-3pm)

Studio Fringe (Pam Terry) – A full service interior design studio, unique linen pillow collection, home furnishings, fine art and textiles. (Tues.-Thurs. 10am-5pm; Fri. 11am-3pm;Mon. and Sat. by appointment only.)

The Hat Loft (Amy Rosten) – Designer hats, caps and fine millinery. (11am-4pm)

Visit The Cove online and learn more about events, sales and new offerings at

The Cove Boutique Owners, starting with the top left and going clockwise:

Beth Zehnder (in the orange scarf), Karla Keene, Paige Kunkle, Melinda Hovee-Harlan (green scarf), Merideth Fleener, Laura Matthews (on right edge of couch), Pam Terry, Caitlin Whelan, Donna Whelan (white scarf), Amy Rosten (on left edge of couch)

For more information about The Cove, the retailers, the hottest trends, photos, interviews and latest offerings now available, please contact Townsend Olmstead Media Co., 949-722-8488 or email

Tuesday, January 25, 2011

Introducing Blend, A Contemporary Women's Boutique At The Cove

b l e n d

Blend is a contemporary women’s clothing boutique with a focus on easy to wear weekday to weekend clothes for the gal on the go. Blend is the brainchild of style maven and professional closet organizer, Beth Zehnder.
Q: What is behind the store name Blend?

A: The store is a blend of Orange County life with LA style. I grew up in LA, walking distance from Rodeo Drive in fact. So my aesthetic was shaped by city life and beautifully made clothes but even then I was always on the hunt for the little known designer, the cool bag, the funky necklace. Now that I have been living in Orange County for almost 15 years, I have adopted the laidback lifestyle here and appreciate a great T-shirt more than you know. So Blend is a small boutique for women who want a one-of-a-kind accessory or a stand out jacket mixed with great basics that can be dressed up or down.

Q: What is your retail focus?

A: At Blend, we are focusing on the gal-on-the-go who embraces casual chic. Our clothes and accessories will be a mix of contemporary lines and classic pieces that can be worn during the week or on the weekend. Our goal is to not only provide basics that you can live in but also carry lines that have an edge and uniqueness to them. The boutique will be like a curated closet with clothing you can keep for years like a great dress and jacket, others you can wear everyday like t-shirts, scarves and sweaters. But best of all, I am really trying to keep fashion affordable by carrying items ranging from $30- $300 with very few pieces over that.

Q: What is different and unique about Blend?

A: True to our name, style is best when you blend so we are featuring up and coming designers, popular brands and designers that are unique to Orange County. I’m always on the lookout for different pieces that are new to Orange County. A few of my latest favorites are Bless Lev, who makes really cool, handmade jewelry with stone and leather and comes with a blessing. I am also crazy about the amazing blouses and dresses in bright fun prints from Tucker that will give any outfit the punch of color that you need, scarves from a New York brand called We Are Owls that will make you yearn for a cold day and great jackets from Wren that will look great with a pair of jeans and your favorite pair of boots.

Q: What is your past experience?

A: I have always been visual and on top of the trends. For years, I worked at The Woods designing floral arrangements where I built a celebrity following, including Elton John, Bette Midler and Meg Ryan. This was the perfect place to indulge my creativity and eye for color. After being a mom and knowing how real women wear real clothes, I started a closet organization company called Smart Style where I organize and clean out clients’ closets, as well as help them buy pieces they need to make each outfit special. One of the fun things I do for clients is create a wardrobe book that lays out outfits, almost like a magazine layout, so you can have a reference on how to put together the outfit. It was really these clients, who are friends and family, that inspired me to start Blend.


ADDRESS: 410 W. Coast Hwy, Suite C, Newport Beach, CA PHONE: 949-230-8252

HOURS: Tuesday - Friday 11-5 Saturday 11-3 or by appt.

Orange Coast Features The Cove, Newport Beach's Newest Shopping Destination

Orange Coast, one of Orange County's oldest magazines, just wrote about The Cove, a collection of boutiques on Mariner's Mile in Newport Beach.

Monday, January 24, 2011

Front Page News! VaZu Books Featured In The Daily Pilot

We love this company!  Anytime you have parents who go the extra mile to make their child's life and other kids' lives better, you have to stand up and applaud.  The Daily Pilot just featured this inspiration story about VaZa Kids' second children's book - I Can Fly Super Duper High!

Sally Bartz, Halsea Designer, Featured in Coast Magazine

Halsea designer Sally Bartz, known for her beach chic style, was recently featured in Coast Magazine.  In the article she gave a small hint of what is to come for the brand.... home accessories!  Can't wait!