Thursday, October 29, 2009

O-Mama Joins the Momversation!

What do your kids have in common with Michael Jackson? Are your kids overscheduled and stressed out? Are you sprinting from school to practice to tutors to meetings to shoveling dinner in the car to bed only to do it all again the next day??? Two Opinionated Mama's shared their opinions on this overachieving and completely unrewarding social phenomenon rampant amongst American families today in the news blog on and as guest bloggers on

Thanks to Momversations for the great opportunity! Click here to read the whole story...

Monday, October 26, 2009

TOMS Shoes on CNBC's The Entrepreneurs Tonight

M daughter loves TOMS Shoes.

We even went to an event to buy her a pair and a pair for our son, who at the time was only 9months old. It just so happened that Blake, the founder of TOMS, was at the event. My daughter was SOOOO excited to meet him, she had him sign her new TOMS and our baby's new TOMS - just like a celebrity.

You've got to love a business success story that gets 10 year old girls thinking you - the entrepreneur - are a true celebrity.

To see more on TOMS Shoes' success story - check out tonight's CNBC's "The Entrepreneurs" 10pm eastern.

PS - SHHH. Don't tell.

Our daughter will be getting a new pair of TOMS for Christmas as we try to help Casey Cochran of the Green Guide Network put 1000 pairs of TOMS shoes on kids in need. He will be running the Santa Barbara Marathon barefoot to raise awareness.

Romantic Homes Photo Shoot with Halsea

Jacqueline de Montravel of Romantic Homes Magazine just stopped by to shoot the home of Halsea designer, Sally Bartz. How cute is the Halsea Little Harbor fabric on the dining room chairs?! And the blue "fish scale" print pillow on the tulip sofa is Sally's newest print "Koi" to be debuted soon.
We can't wait to see it in print!


Green Guide Network CEO Casey Cochran to Run the Santa Barbara Marathon Barefoot In Support of TOMS Shoes Mission to Raise Money and Awareness of Children’s Need for Footwear for Worldwide

Laguna Beach, CA -- Casey’s feet have already logged over 75 miles in 3 different states in three months. He has been hit by a Hummer, gotten stares from people, and his feet hurt but nothing is deterring him from running a marathon barefoot for a good cause.

As a regular supporter of sustainability initiatives worldwide CEO and Founder of the Green Guide Network, Casey Cochran will be running the Santa Barbara Marathon (December 6) barefoot in support of TOMS Shoes’ mission. His barefoot efforts will help to raise awareness and provide shoes to children in need worldwide with the goal of improving their health, education and quality of life.

“It’s been an interesting process – the idea came to me running one evening on the beach. I wanted to do something that raise awareness for a genuine charity as well as challenge myself personally.”

Casey’s goal is to put over 1000 pairs of shoes on kids feet worldwide and is now collecting sponsors and donations. Those interested in supporting his quest, can donate to the cause two different ways:

1) Buy a pair of shoes on (using Casey’s link: for yourself or a friend. TOMS will then give a pair of new shoes to a child in need on your behalf. TOMS Shoes was founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.

2) Donate any amount of money at that will go directly to Friends of TOMS, a non-profit dedicated to eradicating Podoconiosis, a debilitating disease that plagues those who walk barefoot in silica-rich soil. Podo is 100% preventable just by wearing shoes! TOMS gives shoes to children in Ethiopia weekly to prevent the spread of Podo. Be sure to enter “Casey Cochran” in the “In Honor Of” field on the Friends of TOMS donation page, so Casey can keep track of donations.

The Santa Barbara Marathon will be Casey’s 4th marathon bid but first barefoot attempt. Anyone interested in sponsoring Casey in this effort should contact:

Casey Cochran doesn’t wear socks. (Saving himself gallons of water each year.)
He also doesn’t buy new furniture, new clothes or pay over $10 a month in electricity bills. Thanks to his commitment to living green, he has learned to be creative, innovative and economical when it comes to life’s necessities and luxuries.

An avid climber and music enthusiast, he travels frequently and his signature style is so right on, that he was just recognized by Orange Coast magazine as an 2009 OC LOOK honoree, a list of Orange County’s most stylish people.

After a beginning his career in advertising, then transitioning to real estate, Casey found his calling when he launched the OC Green Guide in 2006. What began as a list of his own personal favorite local “green” resources, markets, products and events soon expanded with the help of friends and colleagues. In 2009, the OC Green Guide became the Green Guide Network and Casey’s full time job.

Says Casey, “Whether due to necessity or by design, the people I've met in other parts of the world seem to consume less and care about their environment more and are just generally better informed. My goal in establishing and expanding the Green Guide Network is to create a tool that can spark that kind of awareness at a very local, grassroots level and help change the mindset of people in the cities we come to.”

As one who practices what he preaches, Casey is often turned to as a green expert by the media with features in Orange Coast magazine, Greer’s OC, the Orange County Register, and the Sierra Club.

The Green Guide Network’s grassroots, ultra-local perspective provides specific, up-to-the-minute info on the latest green initiatives, people, products and organizations in each city, including: Environmental Organizations & Events; Local Farmers Markets & Natural Foods Restaurants; Outdoor Sports & Activities; Recycling Centers; Natural Health; Fitness & Body Care; Transportation; Kids, Pets & Family; and Green Homes & Gardens.

The Green Guide Network is for people looking for honest information about eco-friendly products and services in their local area, as well as information on how to live a greener life including: Daily news briefs on eco-focused businesses; Living green tips; Direct links to many green and health-oriented businesses;A live forum to chat freely with the GGN community; FREE weekly paperless newsletter and a nationwide Green Job Board, which is updated daily.

In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. To date, TOMS has given over 150,000 pairs* of shoes to children around the world. TOMS’ goal is to give 300,000 pairs of new shoes to children in need in 2009 – but with recent successes, TOMS is hopeful of giving even more.
*As of August 1, 2009

Tuesday, October 20, 2009


Some of our favorite OC Designers and friends from the 2009 ASID Design Tour including Natalie Umbert, Rick Campos, Jolene Ballard, Amanda Malson, Steve Jones and many, many more have teamed up with some of their fab LA counterparts to bring you the FIRST OC Designer Tag Sale.

With NOTHING OVER $200, you will be able to find some fantastic pieces for unbelievable prices. And, the mini-consult you can get from the participating designers is your Gift With Purchase!

Check out the write up from Lisa Boone @ the LA TIMES --

GREAT DEALS FROM GREAT DESIGNERS, who could ask for more!! Shop early and pass the word!!

Friday, October 9, 2009

atelier natalie umbert To Particpate in High End Designer Tag Sale

Photos of the studio at atelier natalie umbert

Saturday, October 24, 10am-2pm
466 East 18th St., Costa Mesa, CA 92627

Vanessa Squared Productions, founded by interior designer Vanessa De Vargas and design editor Vanessa Kogevinas, is proud to present our second HIGH-END DESIGNER TAG SALE SHOPPING EVENT in conjunction with Amanda Malson and Jolene Ballard of Domicile Interior Design.

The Designer Tag Sale is an upscale interior designer yard/tag sale hosted by Keri Shrimpton that will feature over ten of Orange County and Los Angeles' top designers selling items from their personal inventories including small furniture such as side-tables, lamps, rugs, pillows, art, accessories and more at incredibly low prices! At our tag sales nothing is over $200, and prices run as low as $5. Lots of holiday gift potential!!

Domino and Sunset magazines recently held similar successful events.

The following interior designers are confirmed: Vanessa De Vargas of Turquoise, Jolene Ballard and Amanda Malson of Domicile Interior Design, Zak Graff of Barclay Butera, Lindsey Dann of Former Furniture, Krista Ewart of Krista Ewart Design, Natalie Umbert of Atelier Natalie Umbert, Rick Campos of Christopher Tracy Interiors, Steve Jones of Better Shelter, Keri Shrimpton of Keri Shrimpton Design, Krista Browne of Krista Browne Designs, Dianne Kraus of Green Tangerine, and Sabina Vavra of Madison West Interiors.

Vendors include Happy Mundane, m[E] Material Environment, Richie Design, The Red Velvet Company, SMARTY, and Yelp will participate as a media sponsor.

The Designer Tag Sale also features mini-consultations and appraisals by designers, a silent auction, a raffle and more. Entertainment includes a bar, light passed appetizers and beauty treatments.

Gift bags are offered to the first thirty attendees including gift certificates, coupons, and other fun items. Any left-over designer inventory is donated to The Sheepfold (a women with children’s shelter). Entry fee is $10. Cash only; designers will not have credit card capabilities.

We greatly look forward to your participation and support!

Thursday, October 8, 2009

Casey Cochran of the Green Guide Network Voted One of The Most Stylish in Orange County

Casey Cochran, CEO and Founder of the Green Guide Network, is not only living green, running a national green resouce guide, helping others find green jobs, and training to run the Santa Barbara Marathon barefoot to raise money to help TOMS Shoes give shoes to kids in need, he is also now known for his "Sustainably Stylish" look.

Orange Coast magazine recently named him of the 15 most stylish in Orange County. Congrats!

Halsea in Orange Coast Magazine

Beach Chic travel bag company, Halsea mentioned in Orange Coast magazine's article about how hip 31st Street is!

Halsea For M-Edge Kindle Jackets Debuts + in 944

The new, super cute Halsea for M-Edge Kindle Jacket is now available to the public! Go to Halsea or M-Edge to get yours now!

Thanks 944 for showcasing the Kindle Cover in your "Prep's Cool" article!

More about the Halsea for M-Edge Kindle Jacket...


M-Edge announces partnership with Halsea, bringing a selection of beach-inspired patterns to its hit line of Kindle jackets

ODENTON, Md., (BUSINESS WIRE) – M-Edge Accessories – the leading provider of accessories for eReaders – announced today a new partnership with California-based accessories designer Sally Bartz of Halsea, a beach-chic travel bag and accessories company. M-Edge is launching a new, high-end line of protective Kindle covers featuring Halsea’s colorful beach-inspired fabrics and designs.

The Halsea for M-Edge Kindle jackets retail for $69.99, but are currently on sale for $59.99 for a limited time. The jackets are available in two patterns: Little Harbor, a classic lattice print with a bamboo twist in Kelp Green, Coffee Brown, and Navy Blue; and Boat Canyon, a charming pattern of crabs climbing on tangled rope available in Ocean Teal and Bonfire Brown. The Halsea for M-Edge covers will protect Kindle from damage while the colorful ocean-inspired patterns lend a beach-y tone to the beautifully constructed styles.

For M-Edge, the partnership was borne of the desire to diversify their standard line of protective leather Kindle covers into different materials and patterns. To that end, M-Edge CEO Patrick Mish looked no further than his own home for inspiration. His wife, a big fan of Halsea’s beach-inspired line of luxe luggage and stylish accessories, knew the prints would appeal to the sophisticated tastes of Kindlers.

“The Halsea for M-Edge jackets are guaranteed to make a splash in the Kindle accessories market,” says M-Edge CEO Patrick Mish. “With the Halsea for M-Edge jackets, we are proving our commitment to provide Kindle users with trendsetting, fashion-forward designs to outfit their devices. Halsea’s casual luxury mixed with the functionality of each of Sally’s designs is right in tune with the needs of the Kindle and M-Edge consumer, and we are thrilled with the results of our collaboration.”

For Halsea designer Sally Bartz, adding the Halsea for M-Edge Kindle jacket adds a new dimension to her line of travel bags and accessories, which features several styles in patterns and colors that mix and match.

“Having spent a lifetime at the beach, I know the first thing I throw into my beach bag or take on vacation is a great book. The partnership with M-Edge to design a cover for the increasingly popular Kindle is an organic extension of my current line and has given me an opportunity to bring the easy sophistication of Halsea to a cutting-edge industry,” says Bartz. “There are so many Kindlers who use their devices as a leisure activity or a vacation accessory and they deserve to transfer some of that ‘vacation style’ to outfitting their device.”

Timeless and brilliantly functional, every Halsea for M-Edge Kindle jacket is constructed of a laminated canvas with finishing touches of leather on the exterior, and a front flap that closes securely as well as folds back for easy reading via a hidden magnetic closure. The jacket’s interior is made of lush brown synthetic microsuede and includes a side pocket for storage of papers as well as a smaller business card pocket and pen loop. Kindle is held in place via a sturdy four-point mounting system made of soft brown leather. The jacket is also compatible with M-Edge’s innovative e-Luminator2 booklight, for use when reading in low-light environments.

About M-Edge Accessories, LLC
Founded in 2006 as an answer to the growing market for eReader accessories, M-Edge Accessories is a privately-held company headquartered in Odenton, Maryland. Over the past three years, M-Edge's product line has grown to include several lines of jackets for the most popular eBook devices on the market, including Amazon Kindle, Sony Reader, iRex DR1000, and Bookeen Cybook. M-Edge strives to continually develop inventive and stylish products to enhance the eReading experience all while providing superior customer service. The company has seen its jackets featured in O, The Oprah Magazine and People, among others, and continues to lead the market in cutting edge eReader accessories.

About Halsea
After more than a decade spent designing accessories for surf apparel giants such as Roxy, Volcom, and Paul Frank, Sally Bartz created Halsea in 2004 for women who embrace laid-back luxury and travel in style. The California 1970’s inspired line offers a wide selection of travel bags and essentials from roller duffels and suitcases to totes, cosmetic bags and clutch wallets available in each of Halsea’s four coordinating colorful, beach-inspired prints. Halsea’s travel bags and accessories have been spotted on TV from “How I Met Your Mother” to “Today” and “Good Morning America,” in magazines such as Coastal Living, Real Simple, Elle Accessories and many others, as well as on the arm of gals-on-the-go from Coast to Coast. Halsea also has celebrity fans including Jenna Fisher, Alison Sweeney, Vanessa Hudgens, among others. The complete Halsea collection is currently available to view and to purchase on the web at

Amazon and Kindle are trademarks of, Inc. or its affiliates. Halsea for M-Edge and M-Edge e-Luminator are trademarks of M-Edge Accessories, LLC. All other brands and products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

SOURCE: M-Edge Accessories, LLC M-Edge Accessories, LLC Devon MishVice President, Public Relations & For Halsea:Lauren Townsend/Allison OlmsteadTownsend Olmstead Media

Tuesday, October 6, 2009

Meet the Newest Member of our Team...ALICIA TOWNSEND

Formerly our intern extraordinaire, Alicia Townsend now rejoins the TO Media Co. team as an Event Specialist, focused on creating media events and celebrations that bring the lifestyle brands and products represented by TO Media to life. Alicia is a creative and savvy event coordinator, who specializes in event celebrations of all kinds with experience planning and executing weddings, personal celebrations, and corporate functions throughout California.

Alicia has a bachelor’s degree in Business Administration from St. Mary’s College of California. Through her creativity, professionalism and attention to detail, Alicia has created lasting relationships with her clients while achieving their visions. Alicia’s passion for style and design translates into her event planning as she draws inspiration from legends such as Coco Chanel and Dolce & Gabana as well as cutting-edge contemporary designers and visionaries including Abigail Lorick, Philip Lim and Christian Loubitan.
They grow up so fast, I tell you...