Thursday, July 31, 2014

Petite Shoppers: New Online Boutique Features Contemporary Fashions




     NEW ONLINE BOUTIQUE CATERS TO CONTEMPORARY PETITE SHOPPERS
   Cool, Cultured Fashions Are Shown on True Petite Models for Better Shopping Experience




San Francisco, CA - Online boutique Adela Mei brings petite shoppers a unique shopping destination and easier shopping experience, with a tightly edited selection of modern, contemporary clothing for women who stand “tall” at 5’4” and under. With a focus on silhouette and proportion, the online boutique is curated to ensure a great fit for petites.

The boutique’s co-owners, Sasha Moyer and Stacy Leung were inspired to open their unique concept when they found themselves constantly having to alter or return items bought online because it was hard to judge the fit shown on the 5’10” models on traditional retailer websites. Both petite women themselves, they named Adela Mei after their grandmothers, who were petite fashion-forward women as well.

The dynamic duo approaches the selection at Adela Mei with a razor focus, measuring and testing every piece. The site provides detailed measurements and fit suggestions for every size offered, ensuring that shoppers know exactly what they’re getting before they click “buy.” The clothing is presented on models with petite frames, so customers can see exactly how the items fit on someone with a similar height.  

Both Moyer and Leung curate Adela Mei’s selection, and no items are put on the site’s virtual racks without both giving the thumbs up. The site offers a creative mix that’s both diverse and refined, with a focus on modern, versatile fashion that is flattering and statement making at the same time.  

And though the pair have opposing senses of style – Leung is more drawn to comfortable and classic pieces while Moyer is more forward, mixing new silhouettes and blending feminine and minimalist styles – the two have stocked the shop with a wardrobe that’s both functional and fashion-forward. “We don’t believe in rules and champion riskier pieces,” says Moyer. “With our international perspective, we are always looking beyond the city we live in for style and fashion and we are constantly on the hunt for new designers and talented people from across the globe.”
Adela Mei’s website also features seasonal lookbooks, that are photographed on a size 5’4” model, so that the site’s stylists can inspire customers and give shoppers a glimpse into how the clothes look in action. Offering a full range of sizes, non-petite women are also encouraged to shop Adela Mei since the clothing is regular sized.

“Nurturing our entrepreneurial spirits and our obsession for fashion, we knew we had to create Adela Mei to honor a great idea for the often over-looked stylish petite woman” says Leung. Previously, Moyer and Leung both worked for a Fortune 500 company. Moyer worked in merchandising and independent stylist projects, and also brings a fashion journalism background. Leung specialized in e-commerce and business operations. Adela Mei is the first venture into fashion retail for both partners.

About Adela Mei:
Adela Mei is an online boutique created by business partners Sasha Moyer and Stacy Leung to cater to petite women. Based in San Francisco, the duo brings the often-forgotten petite customer to the forefront, curating the best offerings of the season for women who stand proudly at 5’4” or shorter, in or out of her heels. Named for Moyer and Leung’s petite grandmothers, Adela and Mei, the site strives to make shopping for the petite woman a little easier – and making alterations a thing of the past – by offering a tight edit of the season’s trends and showing more realistic images of the clothes by using petite models. Adela May is stocked with under-the-radar designers such as N/TICE and Shades of Grey, as well as bigger names in the contemporary market, including Cameo, Keepsake, and Maurie & Eve. www.adelamei.com








Wednesday, July 30, 2014

Exercise-On-The-Go: Streaming Workout Videos from FitFusion.com & Fitness Superstars


     
 FITFUSION.COM MAKES EXERCISING ON-THE-GO EASIER WITH STREAMING WORKOUTS FROM FITNESS SUPERSTARS

           Subscribers Now Have Unlimited Access to Over 100 Hours of Videos for $9.99 a Month


Miami, FL - FitFusion, the subscription-based online fitness streaming media service, has expanded its roster of premium fitness gurus and workout video library to include over 24 trainers, 260+
workouts, and more than 100 hours of videos.

Just nine months ago, FitFusion launched with 15 trainers and the goal of fusing together fitness and workout videos with the country’s best known trainers and top-tier fitness instructors. The site has quickly expanded to become an online destination, bringing America’s top trainers right into viewers’ homes via iPads, iPhones, Androids, Chromecast and AppleTV and more.

The current trainers found on FitFusion include: Jillian Michaels, Zuzka Light, Gaiam Fitness, Erica Ziel, Tara Stiles, Billy Blanks, Doonya Studios, Jennifer Galardi, Jennifer Nicole Lee, Dashama, Mike Donavanik, Yoga Fit, Mark Moon, Dr. Zelana Montminy, Kim Lyons, Janis Saffell, Amber Gregory, Evelyn Lozada, Tone it Up Girls, Tia Mowry, Andrea Orbeck, Basheerah Ahmad, Cassey Ho and Heel Hop.

The easy-to-use website lets users switch up their workout routine with a varied selection of different disciplines, including yoga, strength, dance, weight loss, prenatal, Pilates, healthy living, Tai Chi, and more. Users can also sort videos by date and most popular, as well as shortest and longest, if they only have a specific amount of time to work out or want to get the newest workouts.

Subscriptions are $9.99 per month.  FitFusion also offers video rentals and digital downloads, which range from $1.99-9.99, for those who want to try the site without committing to a subscription. Streaming services are available to iPhone, iPad, and Android, as well as Chromecast and AppleTV. FitFusion subscriptions also include access to FitFusion’s Google Play and iOS apps.


Media Contact: Allison Olmstead │TO Media Co. │allison@tomediaco.com949.887.2426


Sunday, July 27, 2014

New Frozen Skates, Skateboards and Electric Scooters by Bravo Sports


                   NEW FROZEN SKATES, SKATEBOARDS AND ELECTRIC SCOOTERS
                                TO TOP LITTLE GIRLS’ WISH LISTS THIS HOLIDAY

                                                       Gift Ideas Starting at $17.99

Santa Fe Springs, CA -- Bravo Sports, a global leader in the outdoor recreation and sporting goods markets, has partnered with Disney to create a complete collection of skates, skateboards and electric scooters for little girls who want to be just like Queen Elsa of Arendelle and Anna.

Available this fall, in time for holiday gift lists, the Frozen line will include: Jr. Skates, Convertible 2-in-1 Skates, Adjustable Quad Skates, 21” Skateboards, and a Pulse Safe Start electric scooter.  The skates all offer adjustable features that allow the skates to grow with young riders and/or their skill level, while the Pulse Safe Start electric scooter includes light up wheels for even more fun for the little ones.

Inspired by the movie’s characters, young girls will be able to channel their inner Elsa, the Snow Queen, and Anna as they ride, skate and scooter with confidence.  The Frozen collection showcases characters from the movie, including Anna, Elsa and Olaf, the outgoing snowman who likes warm hugs.
SKATES AND KNEE PADS FOR LITTLE LEARNING SKATERS:  Jr. Glitter Skate Combo $19.99
·         The Jr. Skate Combo includes adjustable skates that feature four wheels and a toe brake and coordinating knee pads.  Made to fit over any tennis shoes, the Jr. Skates are a great skate for kids who are just learning.
·         Made for kids ages 3-5, the Jr. Skates fits junior shoe sizes 6-9.
·         Available at Walmart



SKATES THAT CONVERT FROM STABLE 3-WHEEL TO INLINE SKATES AS KIDS IMPROVE: Convertible Glitter 2-in-1 Skates $39.99
·         The Convertible 2-in-1 Skate features a safe, stable trike setup for beginners providing the stability that young kids need.  As kids master skating, the Convertible 2-in-1 Skates easily converts from a three wheel skate to inline skates. 
·         Made for kids ages 3-6; Available in junior sizes: J6-J9.

·         Available at Target



AS YOUNG SKATERS GROW, THIS SKATE CAN ADJUST FOUR SIZES BIGGER: Adjustable Quad Skates $39.99  
The Adjustable Quad Skates are adjustable to four sizes so that young skaters can continue to use the skates as they grow. The four-wheel design, low center of gravity and fixed rear wheel base help make this quad skate easy for beginners.
·         Fits Sizes: J10-J13 and 1-4; Recommended for ages 4 years and up
·         Available at Toys “R” Us



EASY TO RIDE SKATEBOARDS: 21” Wood Skateboards$17.99
·         Your little one can rock the neighborhood on her Frozen kids skateboard. It has a 21" deck made of 7-ply maple. With PVC wheels for smooth mobility, the skateboard also features grip tape (included) for complete control and a safe cruise.
·         Recommended for kids ages 5 years and up; 100 lbs. weight capacity
·         Available at Big 5


JUST LIKE THE BIG KIDS, A 3-WHEEL ELECTRIC SCOOTER FOR YOUNG RIDERS WITH LIGHT UP WHEELS: Pulse Safe Start (Frozen) $79.99 
·         Pulse Safe Start® just launched the first 3-wheel electric scooter for kids ages three+.  Designed specifically for the needs of the littlest riders, Pulse Safe Start has numerous safety features, and technology that allows kids to ride a scooter within seconds, regardless of experience. Easy to steer the turns of the sidewalk or driveway while remaining safely balanced, the scooter’s Safe Start push button gradually accelerates for a smooth take-off, while releasing the button ensures a safe stop.
·         Kids up to 50 lbs. can ride the six volt scooter for 40 minutes with an eight hour charge. 
·         Available at Target


ABOUT BRAVO SPORTS:
Bravo Sports, global leader in the recreational and sporting goods markets, has a stable of market-leading brands, including:  E-Z UP™, Shade Tech™, Quik Shade™, John Deere™, Element™, Moto Shade™, Quik Chair™, Quik Shade Pets™,  Blacktop 360™, Airzone™, Variflex™, Pulse Performance Products™,  Pulse Safe Start™, Kryptonics™, Darkstar™, Blind™, Speed Demons™,  X Games™, Satellite™, Maple™, Channel One™, Static™, Ten-Eighty™, and Hyper™; to go along with several industry leading licenses with other outstanding partners like Marvel™,  Nickelodeon™ and Disney/Pixar™.  Products made by Bravo Sports, which include Instant Canopies, BBQ’s, Trampolines, Skateboards, Scooters, Skates, Ramps, Rails and more, can be found at major retailers worldwide.  Bravo Sports headquarters is located at 12801 Carmenita Rd., Santa Fe Springs, CA 90670. 562-484-5100   www.bravosportscorp.com, www.pulsescooters.com, www.quikshade.com,www.quikshadepets.com, www.blacktop360.com, www.ezup.com, http://www.safestartscooter.com 


Wednesday, July 16, 2014

Adela Mei's First Instagram Contest


Want a $20 gift card at Adela Mei? All you have to do is follow Adela Mei on instagram, regram this image and tag@adelamei and#adelameipetite. We'll then message you with a gift card just for you! All participants will then be eligible to win a special $200 grand prize. Contest ends July 24, 11:59pm PST. Terms and conditions apply. $20 is not applicable toward shipping and taxes. See our site for details. http://bit.ly/1sIbm8X

Upscale Magazine Features Kryptonics Skateboards



Tuesday, July 15, 2014

Speed Demons Launches New Line Up For Fall 2014

Santa Fe Springs, CA – Launching its first new line up in over three years, Speed Demons, an iconic late 1990’s skateboard brand known for it’s legendary Pro team and it’s iconic “Speed Demon” character logo/icon, is back with new skateboards this Fall.  Loyal followers of the brand will be able to get the new Speed Demon skateboards at retailers nationwide, such as Walmart and Target

Made for riding at the skate park, street skating or just cruising around town, the new collection features two 31” popsicle boards ($29.97), two 29” V-Lam Cruisers ($49.97), and two 31” Fat Cruisers ($49.99).  

 The new collection showcases artwork from the Speed Demons archives, including its well-known helmet and goggle wearing skull logo.  The top of the skateboards feature bold graphics, while the bottom of the deck gives a nod to classic 1990’s styling with zebra, checkers and tied dye.

Not everything is old school. New technology is incorporated into the line to ensure a smooth ride, as well as individuality and personal style to each board. New laser cut logos are on the top decks of the Fat Cruisers; high quality, coveted Kryptonics wheels are offered on the Fat Cruisers and the V-Lam Cruisers; and the V-Lam Cruisers feature new Vertical Laminated veneers on the top deck that are multi-colored and really cool looking.

 Speed Demon 29 Series: 31” Popsicle ($29.97)
 “Devour” & “Mouth”; Available at Walmart 
The popsicle shape with the pro concave with a double kicktail is great for street style tricks and cruising.
  • Deck: 31”x8”, 9ply, 80ab colored grip tape
  • Trucks: 5” heavy duty aluminum, polished hanger and painted baseplates, injected bushings
  • Wheels: 53mm x 29mm, soft injected urethane
  • Bearings: Carbon steel ABEC 3 with new colored and printed bearing shields – color coded bearings!

Speed Demon 29” V-LAM Cruiser ($49.97) 

 “Hippie-Demon” & “Surge”; Available at Walmart 
This skateboard comes with original Kryptonics wheels and features an 8ply NE maple deck with three layers that are vertically laminated.  The top three layers are multi colored and
vertically pressed and laminated.  
  • Deck: 29”x9” Cruiser shape, 8ply NE maple w/ top 3 layers vertically laminated, One color logo printed on top
  • Grip Tape: Clear sand spray grip (over V-Lam top)
  • Trucks: 5” aluminum polished hangers and painted baseplates, 90a bushings, 12mm angled riser
  • Wheels: Kryptonics 60x 45mm poured (casted) polyurethane, with texture or running surface
  • Bearings: Carbon steel ABEC 5 w/ colored/printed bearing shields
Speed Demon 31” FAT Cruiser ($49.99) 

 “HEAT” and “TIGER” ; Available at Target 
The super wide shape offers stability while the concave and single kicktail offer the ability to do tricks in the air.  This skateboard also offers the all-new laser cut logo on the top of the deck.
  • Deck: 30” x 10”, 9ply maple, Grip Tape: 2pc split die-cut 80ab grip
  • Trucks: NEW 155mm Krypto “Combo” slant trucks, PP Hi-imapact hanger and aluminum baseplate, 4mm risers
  • Wheels: Kryptonics 65x51mm poured (casted) polyurethane, with texture on running surface
  • Bearings: carbon steel ABEC 5 with colored/printed bearing shields
                                             

                                                        

ABOUT BRAVO SPORTS:
Bravo Sports, global leader in the recreational and sporting goods markets, has a stable of market-leading brands, including:  E-Z UP™, Shade Tech™, Quik Shade™, John Deere™, Element™, Moto Shade™, Quik Chair™, Quik Shade Pets™,  Blacktop 360™, Airzone™, Variflex™, Pulse Performance Products™,  Pulse Safe Start™, Kryptonics™, Darkstar™, Blind™, Speed Demons™,  X Games™, Satellite™, Maple™, Channel One™, Static™, Ten-Eighty™, and Hyper™; to go along with several industry leading licenses with other outstanding partners like Marvel™,  Nickelodeon™ and Disney/Pixar™.  Products made by Bravo Sports, which include Instant Canopies, BBQ’s, Trampolines, Skateboards, Scooters, Skates, Ramps, Rails and more, can be found at major retailers worldwide.  Bravo Sports headquarters is located at 12801 Carmenita Rd., Santa Fe Springs, CA 90670. 562-484-5100   www.bravosportscorp.com, www.pulsescooters.com, www.quikshade.com,www.quikshadepets.com, www.blacktop360.com, www.ezup.com, http://www.safestartscooter.com