Monday, March 12, 2012
Beauty Cirque at the MiX by Rianna Loving
BEAUTY CIRQUE TO OPEN AT THE OC MART MIX
This Will Be The Second Shop At The MiX For Rianna Loving
Coming soon to the OC, Beauty Cirque’s first location, a beauty and grooming destination like no other. Located front and center within The OC Mart Mix, this new retailer will be the exclusive beauty door within the mart offering a curated selection of the coolest indie, niche beauty brands and product solutions for women and men of all ages. Slated to be open on April 1, Beauty Cirque will be the second store at The OC Mart MiX for Rianna Loving, whose first store is Organic To Green
Store creator Rianna Loving created the concept “to offer a new platform for smaller brands that are innovative with a point of difference, great packaging and strong performance that may not be able to obtain distribution in today’s market as the larger retailers only focus on established brands. I want to help these brands gain exposure with consumers in order to build a loyal following and use our first retail door, future expansion doors in other marts in southern California and other major metropolitan areas in the United States, and website as a stepping stone to becoming a household name and attract a loyal following.”
To help with the effort, Rianna has enlisted Brad Jones, a brand manager who has worked in product development, distribution, branding and strategy for such brands as Andre Walker Hair, Drybar, The Blind Barber, Ted Gibson and Neil George to assist with the merchant buying role to identify the newest indie brands just waiting to be discovered.
Brand Creator Rianna Loving is a 30 year old creative mind with an education in art, aesthetics, handcrafting formulas, retail and design. With an early career background as a professional performing artist in television and dance, her problem skin was always a personal issue. She would create mask formulas in her kitchen but also relied on the latest and greatest synthetic treatments. When she became a mom, now of two, her awareness of a healthy, natural lifestyle and social responsibility became important. She is a licensed esthetician in the state of CA, and in addition to curating Beauty Cirque, Rianna is also the brand creator of LA’s popular and innovative eco-friendly line Organic to Green featuring products packaged in reusable donated glass, refillable hotel amenities and toiletries, and a soon to be launched skin care product system, 7 Serums, which is the best of botanical and scientific chemistry combined to leave skin balanced without filler ingredients.
Beauty Cirque at the OC Mart Mix
Address: 3313 Hyland Avenue, Costa Mesa, CA
Opening: April 2012
ABOUT: The oc mart MiX: The oc mart MiX, a marketplace for gourmet foods, coffee and wine with over 30 shops under one roof and purveyors of all things good, is a vibrant gathering of owner-operated shops, who offer unique products for foodies, fashionistas, home obsessed, eco-warriors, little ones and more. Located at South Coast Collection (SOCO) in Costa Mesa, CA, The MiX offers a cool vibe, one-of-a-kind finds, eco-friendly products and celebrity favorites. With the mix of shops unlike anything else, Sunset Magazine says, “The oc mart MIX is the best reason to pull off the 405”. The MiX is located at: 3313 Hyland Avenue, Suite C, Costa Mesa, CA 92626.
http://www.theocmartmix.com/ ; http://www.facebook.com/#!/theocmartmix ; https://twitter.com/#!/TheOCMartMIX