Wednesday, December 17, 2008

Pixie Dust Decor Relocates to Florida + Launches New Fabric Line


PLAYFULLY CHIC CHILDREN’S LINE PIXIE DUST DÉCOR
RELOCATES HEADQUARTERS TO FLORIDA
+
LAUNCHES A NEW LINE OF FABRIC

Winter Park, FL – Pixie Dust Décor, purveyor of distinctive children’s bedding, custom textiles and décor is proud to announce the relocation of its headquarters from Orange County, California to Winter Park, Florida.

After nearly 3years in Southern California, Pixie Dust Décor founder and designer Stacy McCallum has relocated the headquarters for her textile and décor company to Florida to be able to better service many of her largest accounts which are concentrated in the region and to get a fresh perspective for her designs.

“I believe that Florida is the right place for the Pixie Dust Décor headquarters because it is place that reflects my company’s values – it is playfully chic and traditional with a twist,” says Stacy. “While we have customers and retailers throughout the U.S., the southern markets seem to really embrace and reflect the aesthetic of Pixie Dust Décor and this move will allow us to nurture that connection.”

While Pixie Dust’s headquarters have moved, production of the textiles and fabrication of the Pixie Dust products will remain in California and Iowa respectively. The complete line of Pixie Dust Décor products are made in the USA of the highest quality materials.


About Pixie Dust Décor’s New Fabric – Chateau Charlotte
Chateau Charlotte, the latest designs by Pixie Dust creator Stacy McCallum, provides a playfully chic look with her signature twist on traditional children’s décor.

“Chateau Charlotte is my fantasy fabric collection! This is my version of the quintessential French country home complete with a chandelier, primping peacocks and the sweetest lovebirds circling overhead. Of course we couldn’t stop there. The chateau’s columns were turned into the ideal stripe for the perfect compliment,” says Stacy.

Chateau Charlotte, designed in a pastel palate, will spark the imagination of any child with its images of picturesque estates and gardens surrounded with flowers, and childhood imaginings. In addition to this two coordinating stripes derived from the chateau’s columns compliment and add dimension to décor options when they are combined.

Pixie Dust Décor Textiles:
Structured yet whimsical, the collection of Pixie Dust’s exclusive textile designs features over 15 patterns all on their signature 100% cotton poplin fabric all designed to satisfy Mom’s discriminating eye while providing a comfortable, captivating environment for children. The line includes:

The Jardin Secret collection - Jardin Secret, Jardin Secret Stripe, Aqua Lattice and Melon Lattice - brings the garden spectrum indoors with colors such as Melon, Lime, Aqua and Cocoa while capturing the idealistic beauty of a formal garden through its motifs of antique urns, cameos, wreaths and lattice.
Topiary and coordinating Topiary Stripe in Lemon and Punch Pink, is a bright, colorful take on a classic shape.
Pixie Pagoda - Pixie Dust’s most popular fabric to-date, the Pixie Pagoda patterns are available in Aqua, Lime and Melon and hint at the idea of a land far away with fun places to hide.
Boy’s Toys in Red or Blue and the Boy’s Toys Stripe feature classic toys that play with the idea of mixing the best of the past with the future.

Pixie Dust Décor Products:
Fabric by the yard ($22/yard): All of the fabrics in the collection are available
Custom bedding - Begins at $336 for a duvet and pillow sham set.
Crib Bedding sets ($384): The set features two coordinating Pixie Dust Décor fabrics and includes a slip-covered bumper, dust ruffle, and crib sheet.
Pixie Dust’s most popular product, the floor pillows, include the Pixie Tuffet (36” round; $86) and the Pixie Pouf (22” rounds; $68). Both are great accents to any room and a perfect place for a child to read.
Other popular Pixie Dust Décor items: Blankets (Poplin with plush, $38); Bibs (poplin with plush, $14) and burp cloths (poplin with plush $20 Aprons (Styles and sizes for boys, girls and mom or grandma $24); and more.

About Pixie Dust Décor
Pixie Dust Décor, founded in 2006 by Stacy McCallum, was built on the belief that all children need a space of their own that is both fun and comfortable. This philosophy partnered with the desire for children’s décor that is both stylish and easily maintained, led to the creation of an enchanting line of children’s home décor, accessories and gifts.

Additional information about Pixie Dust Décor and the variety of custom textiles and products being offered is available at pixiedustdecor.com or by calling Townsend Olmstead Media Co. at 949.722.8488.

Hi-resolution products images, samples and swatches will be provided upon request.


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