Monday, May 5, 2008

Seaside Chic -- Halsea Opens 1st Shop






Newport Beach, CA -- After celebrating over two years of online and wholesale success, Sally Bartz of Halsea, the beach-chic travel accessories company, is proud to announce the opening of her first Halsea store.

“People love the Halsea prints and the shop allows me to both showcase the travel products, and experiment with fun new home items – from colorful pillows with pom-poms to fabric-framed mirrors.” says Sally. “The space is completely Halsea with the crab-print fabric wall covering and the framed vintage photos – I’m totally inspired to create. Halsea is developing into a lifestyle brand, and the time has come to visually tell the story”.


True to her brand, the store’s tone is largely influenced by its location on “The Peninsula” in Newport Beach. The Peninsula is a perfect mixture of old-school surf culture and classic seaside elegance, attracting a burgeoning crowd of artisans, craftsmen and designers.




The Halsea Shop, which doubles as Halsea corporate headquarters, has an all-encompassing beach-chic feel created by Domino Magazine interior design darling and Angeleno’s hot, young designer to watch, Krista Ewart, who happens also to be a childhood friend of Sally’s.




After spending the last decade designing accessories for surf apparel giants such as Roxy, Volcom, Modern Amusement and Paul Frank, Sally Bartz started Halsea for gals who want sophisticated, casual beach style. Having created the line based on the laid-back California style of the 1970’s, her days growing up across the street from the beach is often the inspiration behind Halsea products.

The Halsea Shop is located at 409 31st Street, Newport Beach, CA 92663 and can be reached by calling 949.673.7743. http://www.halsea.com/

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