Tuesday, June 26, 2012

SHOCK DOCTOR® ACQUIRES CUTTERS GLOVES™

     



Shock Doctor® Acquires Cutters Gloves™

Move aligns leading sports protective and performance brands and expands product offerings in several market categories
...

Minneapolis, MN and Phoenix, AZ --  June 25, 2012 - Shock Doctor®, the number one mouthguard company in the world and leading innovator of performance-driven sports protection gear, announced today that it has acquired Cutters Gloves. The acquisition is a highly strategic move, with Cutters position as an authentic leader in cutting edge, high-quality sports gloves, aligning perfectly with Shock Doctor’s leadership position.

“Shock Doctor brings the most innovative and highest quality technology and materials to the market across all of our product lines. Cutters shares these values and their C-TACK technology is superior to any other grip technology on the market.  Cutters is a perfect addition to the Shock Doctor product portfolio and serious athletes around the world recognize Cutters Gloves as the best ” says Tony Armand, CEO, Shock Doctor.
 
Further Armand adds “We are very excited to own a brand that has had such strong stewardship from its founders, Jeff and Laura Beraznik.  We are fortunate that both will continue to be involved in the business going forward, as we plan to continue operating both companies as business as usual.”

“We could not have asked for a better partner to take the Cutters’ business to the next level than Tony and his team at Shock Doctor,” said Jeff Beraznik of Cutters Gloves. “Their commitment to innovation and quality aligns with the vision we have always had for Cutters. Their reputation and position in the market, as well as their growing global distribution, will be a huge benefit to the brand going forward.”

About Shock Doctor, Inc.
www.shockdoctor.com
The number one mouthguard company in the world, Shock Doctor is the undisputed market leader in premier mouthguard technology and is known as the creator of fearless, performance-driven sports protection equipment and apparel available in 9,000 retail locations in over 50 countries worldwide.
Shock Doctor’s sports protection products range from mouthguards, core protective equipment and apparel to Performance Sports Therapy, designed to protect athletes across a wide range of sports including football, hockey, baseball, lacrosse, MMA, fitness and more. Their athlete-centric approach and commitment to developing game-changing technology, which has earned them nineteen patents to date, has continuously revolutionized the industry and raised the standard for technical and functional performance. Trusted by youth, amateur, and pro athletes alike, Shock Doctor products combine cutting-edge design and premium materials with  the latest technology to achieve the ultimate in protection and performance.

About Cutters Gloves
www.cuttersgloves.com
Based in Phoenix, AZ, Cutters develops, manufactures, distributes and markets an industry leading line of football gloves and accessories as well as other sports gloves for the baseball, fitness, golf and soccer markets.  True glove experts, Cutters Gloves, made with their exclusive C-TACK(tm) Performance Grip Material, are crafted from the highest quality materials for the best performance and durability. Other gloves may look similar, but the silicon application that most other companies use on their gloves results in an inferior grip, and a grip that will peel off, wear out more quickly, and that does not self-restore.  An industry leader in the US and Canada, Cutters Gloves are also sold in 15 countries worldwide.  Cutters was advised by McColl Partners on the transaction.

Wednesday, June 20, 2012

QUIK SHADE LAUNCHES FIRST CANOPY FOR TAILGATING + MUST HAVES FROM TAILGATE EXPERT

The first ever tailgate canopy, Quik Shade Tailgater Canopy ($99.99) is not only made to fit a parking stall, it is also available in the following colors at these retailers:
·         Ace                        Blue
      ·         Bimart                   Blue, Green
      ·         Lowe’s                  Black, Green, Navy Blue
      ·         Modell’s              Green
 In addition to the Quik Shade Tailgater Canopy, tailgate expert, Mark Heineken of Bravo Sports Corp., recently seen here  on the Daily Buzz, suggests the following products to make your parking space the envy of the lot:
 

  • Blacktop 360 Party Hub Grill Fryer ($249) is available at: Target.com, Campingworld.com, Amazon.com, Home Depot.com, and Brookstone
  •  Quik Shade Canopy Shade Chair ($34.99) is  available at: Sport Chalet, The Sports Authority, Dick’s Sporting Goods, Academy, Walmart, Kmart.
  • Pulse Spike Scooter ($82.99) is available at: Target.com
 
ABOUT BRAVO SPORTS
Bravo Sports, headquartered in Santa Fe Springs, California is a global leader in the recreational and sporting goods markets. With offices, factories and warehouses in the United States, Italy, Thailand and China, the Company’s operations truly span the globe. Since 1965, Bravo has provided the highest quality and most innovative products to sports and outdoor enthusiasts worldwide. With a stable of market-leading brands including Pulse™, Darkstar ™, Tony Hawk™, Birdhouse™, Blind™, Kryptonics™, XGames™, Blacktop 360™, Quik Shade™, Moto Shade™, Airzone™,  Hyper™ and Variflex™ to go along with industry leading licenses with outstanding partners like Nickelodeon, Mattel, Lucasfilm, Disney/Pixar, and Cartoon Network, Bravo consistently seeks to exceed the expectations of its consumers and customers alike. At Bravo, the goal is simple – to create simply the best products for the best value in the world. www.bravosportscorp.com

Tuesday, June 19, 2012

C Magazine and Orange Coast Write About Shops At The OC Mart Mix

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What PR pros can learn from the Niagara Falls tightrope walker

A fun story for PR pros and burgeoning entrepreneurs to read about how to control your message -- http://www.prdaily.com/Main/Articles/11930.aspx

Thursday, June 7, 2012

AS SEEN ON THE COVER OF PUBLISHER'S WEEKLY - NEW Hi-Lo Book Series "Lockwood Lions" from Author Stephanie Perry Moore and Saddleback Educational Publishing


NEW LOCKWOOD LIONS SERIES DEBUTS JUNE 1

Lockwood Lions Cheer Drama/Ballers Swag “Flip-Books” Offers Teen Readers One Story from Two Points of View

In response to a growing need for books that engage teen readers at every level, Saddleback Publishing presents a new series that breaks the mold in Young Adult literature, Lockwood Lions, from well-known Young Adult author Stephanie Perry Moore.

A unique “flip” book made for Young Adult readers, Moore writes each story from two points of view.  Cheer Drama - Always Upbeat, Keep Jumping, Yell Out, Settle Down, and Shake It tell the girls’ stories and perspective, while Baller Swag - All That, No Hating, Do You, Be Real and Got Pride tell the boys’ side of the story. Together they tell the story of high school couples through the eyes of the cheerleading squad and the varsity football team. Want a different point of view?  Just flip the book...because every story has two sides.

The Baller Swag stories are co-authored by Moore’s husband, former NFL player Derrick Moore. Currently the Chaplain for Georgia Tech, he lends his valuable insight into football, recruiting, the pressures of being a star athlete, and making good life choices.

Certain to score with teens, Lockwood Lions Series:


•   Is an Urban Lit series featuring teens of all colors including black, white and bi-racial

•   Doesn’t shy aware from tough issues including date rape, gangs, gay parenting, cancer and paternity

•   Embraces strong moral values and behaviors such as integrity, chastity, honesty, a strong work ethic, and faith

•   Enables teens to see solutions and answers to some of life’s toughest issues
The Lockwood Lions series is the latest addition to Saddleback’s market-leading line of hi-lo (high-interest, low-reading ability) curriculum solutions and quality fiction. The Saddleback Hi-Lo collections features books with mature content, but which are written at low enough levels that delayed readers can successfully finish the books.   If a reader has CONTENT they want to read about, at ACCESSIBLE enough levels, they will try to read and build their skills and confidence.

The complete Lockwood Lions series is available on www.sdlback.com, www.amazon.com Ingram, Baker and Taylor and through most major booksellers.

Website: http://www.sdlback.com/lockwood-lions/ and http://stephanieperrymoore.com/

About the Author
Stephanie Perry Moore has written over sixty inspirational titles set in the southern United States including an adult novel that was an Essence Magazine bestseller. She has also produced devotional and family Bibles for people of color. Moore is a well-known motivational speaker and community activist. Her husband is former NFL football player, Derrick Moore, and co-author of the Baller Swag books.

About Saddleback Educational Publishing
Saddleback Educational Publishing, a second-generation family company and certified woman-owned business, kicks off its 30th anniversary with nineteen YALSA Quick Picks for Reluctant Readers Awards (2010-2011) for its high interest, low reading-level series, Urban Underground. In 2012, Saddleback announces the release of several additional hi-lo Young Adult series, starting with 16-year-old author Sara Michelle’s dystopian series called My New Normal. With their award-winning urban fiction, adapted low-level classics, graphic novels, audio books and SMART Board Lessons for the Classroom, Saddleback continues to lead the secondary education market with innovative ways to reach reluctant learners.  www.sdlback.com

Saddleback Publishing Announces Partnership with On Demand Books Making Their Extensive Catalog Available Via the Espresso Book Machine®



SADDLEBACK PUBLISHING ANNOUNCES PARTNERSHIP WITH ON DEMAND BOOKS
TO OFFER INSTANT ACCESS TO THEIR EXTENSIVE CATALOG VIA THE ESPRESSO BOOK MACHINE®
 
Everything from Urban Fiction To Reading Comprehension Workbooks For Struggling Readers Will Now Be Printed And Bound In Minutes on the Espresso Book Machine

Saddleback Publishing, the leader in high-interest, low-reading ability (known as hi-lo) curriculum solutions and quality fiction, is proud to become the first educational publisher to partner with On Demand Books to provide instant access to their extensive catalog of young adult literature, workbooks and guides dedicated to helping struggling and at-risk learners in grades 5-12.  This partnership will for the first time allow parents, teachers and students the ability to print materials specific to a child or classroom’s particular needs in just minutes at their local book retailer or library using On Demand Books Espresso Book Machine®.

“We are so excited to be partnering with On Demand Books for their entry into the educational publishing market,” says Arianne McHugh, President of Saddleback Publishing. “This innovative technology allows our consumers access to an incredible resource of literature and tools that can be used to fit the needs of each specific student.”

“Offering parents and teachers the ability to print Saddleback Publishing’s fiction and workbooks instead of having to wait for them to be printed and shipped is a wonderful use of our technology and something bookstores and universities can now offer their communities. We are thrilled that our partnership with Saddleback Educational will allow all this, “ says Dane Neller,  CEO of On Demand Books.

The Espresso Book Machine, the only digital-to-print at-retail solution on the market today, will carry over 500 titles available from Saddleback Publishing, including frontlist books (titles that are active and have been released recently within the last 12 months) such as their award-winning urban fiction titles for struggling readers, as well as the latest teacher guides and workbooks, active backlist books (older than 12 months but are still actively selling and being stocked and printed by the publisher) and non-active backlist titles, which will only be available via the Espresso Book Machine.

The EBM is the only digital-to-print at-retail solution on the market today.  With the push of a button, books can be printed, bound, and trimmed in any standard size to a bookstore-quality, perfect-bound paperback book, with a full-color cover, in under four minutes. Currently there are approximately 80 Espresso Book Machines in various retail stores, universities and libraries throughout the US and abroad, offering over 8 million titles at the touch of a button. Customers pay for the book and are able to walk out the store with it in hand. (Hi-res image attached of the latest Espresso Book Machine paired with Xerox 4112™ Printer).

Publisher’s content is fed to the EBM via EspressNet, On Demand Books’ growing digital network of over eight million titles.  Much like an iTunes for books, EspressNet retrieves, encrypts, transmits, and catalogues books from a multitude of English and foreign language content providers (including public domain, in copyright, and self-published titles).  Through the SelfEspress software, writers can format, design, edit, and upload their book for printing into a physical book and for inclusion on the EBM catalog.

The EBM provides a new sales channel for publishers and vastly increases the availability of titles for physical bookstores, significantly reducing loss of sales due to books being out-of-stock.  Also, the EBM technology offers libraries and bricks-and-mortar retailers the opportunity to become community self-publishing centers, providing a new distribution platform for self-published authors.  EBM improves overall efficiency and environmental sustainability by eliminating shipping and the return and pulping of unwanted books.

About Saddleback Educational Publishing
Saddleback Educational Publishing, a second-generation family company and certified woman-owned business, kicks off its 30th anniversary with nineteen YALSA Quick Picks for Reluctant Readers Awards (2010-2011) for its high interest, low reading-level series, Urban Underground. In 2012, Saddleback announces the release of several additional hi-lo Young Adult series, starting with 16-year-old author Sara Michelle’s dystopian series called My New Normal. With their award-winning urban fiction, adapted low-level classics, graphic novels, audio books and SMART Board Lessons for the Classroom, Saddleback continues to lead the secondary education market with innovative ways to reach reluctant learners.  www.sdlback.com

About On Demand Books
On Demand Books was cofounded in 2003 by Jason Epstein, former Editorial Director of Random House; Dane Neller, former CEO of Dean & DeLuca; and Thor Sigvaldason, former technology consultant at PricewaterhouseCoopers. Espresso Book Machines have been placed in bookstores, libraries, universities, and other locations in the USA, Canada, the UK, the Middle East, Asia, Australia, and the Caribbean.  In September 2010, On Demand Books and Xerox announced a partnership whereby Xerox will market, sell or lease, and service the Espresso Book Machine worldwide.  Made in the USA, Espresso Book Machines are environmentally efficient, reducing production, shipping, and waste.   For more information, go to www.ondemandbooks.com.


CALL OF THE WILD!! Land Rover Anaheim Hills Presents Kingdom Animalia - Grand Opening June 29


Land Rover Anaheim Hills Presents Kingdom Animalia

Group Art Exhibition to benefit Big Life Foundation

Friday, June 29th 7pm – 10pm

Land Rover Anaheim Hills invites you to take a walk on the wild side as it opens its doors for an unprecedented display of original works of art from over 50 renowned artists from around the globe titled Kingdom Animalia.

Curated by local artist Joey Remmers and Seattle gallery owner Kirsten Anderson of Roq La Rue Gallery, the Kingdom Animalia exhibit at Land Rover Anaheim Hills will kick off with a festive opening reception on June 29th, from 7-10:00 p.m.

All proceeds from the show as well as a portion of the proceeds of any Land Rover vehicles sold from the Anaheim Hills location the evening of the event will be donated to Big Life Foundation, a non-profit organization dedicated to the conservation of Africa’s wildlife and ecosystems

The impressive list of participating artists includes:



Amy Crehore
Amy Sol
 Ana Bagayan
Brad Woodfin
Brian Viveros
Camille Rose Garcia
Christian Van Minnen
Chrystal Chan
Craig LaRotonda
Dan May
Dan Quintana
Dave Cooper
Heidi Tailleferr
Henry Lewis
Glenn Barr
Greg Simkins
James Jean
Jessica Joslin
Joe Ledbetter
Joey Remmers
Kim Thompson
 KMNDZ
Kris Kuksi
Krista Huot
Lindsey Carr
Lola
Madeline von Foerster
Marco Mazzoni
Mark Dean Veca
Mark Garro
Mark Ryden
Marion Peck
Martin Wittfooth
Melissa Forman
Mia Araujo
Michael Page
Nathan Ota
Nathan Spoor
Naoto Hattori
Nick Baxter
Nick Brandt
Nicola Verlato
Paolo Guido
Sam Wolfe Connelly
Seamus Conley
Scott Musgrove
Shag
Shaunna Peterson
Suzanne Falk
Ti Kunkit
Tom Bagshaw
Travis Louie
Ver Mar
Yumiko Kayakawa



The exhibit will remain on display in the Land Rover Anaheim Hills showroom from June 29- July 20th 2012.

About Big Life Foundation
Founded in September 2010 by photographer Nick Brandt in urgent response to the recent dramatic escalation in poaching across much of Africa, Big Life Foundation is a non-profit organization dedicated to the conservation of Africa’s wildlife and ecosystems.

With highly-regarded conservationist Richard Bonham at the helm, multiple fully-equipped teams of rangers have been placed in newly-built outposts in the critical areas throughout the 2 million acre region on both sides of the Kenya / Tanzania border. As of August 2011, Big Life has hired 120+ rangers, built or expanded 14 outposts, and purchased 13 vehicles, with latest technology night-vision equipment, tracker dogs, aerial monitoring and a critically important large network of informers.
Big Life Foundation has been able to achieve all this in such a short amount of time because its' leaders live and work on the ground in the project areas, where they are able to stay connected and engaged with the local communities, garnering the critical support necessary to maximize effective, efficient operations.

With continued support, Big Life’s teams will continue to do everything they can to stop poaching of Africa’s wild game.

Land Rover Anaheim Hills has been Orange County’s premier Land Rover dealership for over 10 years.

www.lrjah.com