TO Media Co. is a public relations firm dedicated to the products and people setting trends and defining style. Specializing in consumer and lifestyle press for international brands, industry leaders, and start-up entrepreneurs, we provide public relations for retail, toys, recreation, sporting goods, fitness, beauty, home décor, food, fashion and accessories brands.
Wednesday, February 29, 2012
Monday, February 27, 2012
SUMMER SEWING - FASHION CAMP OC ANNOUNCES SUMMER CAMPS FOR YOUNG FASHIONISTAS
Fashion Camp OC at the oc mart MiX in Costa Mesa, a skill-based camp focused on fashion, design, sewing, styling and creating, has just announced its summer camp dates for 2012.
Fashion Camp OC will host eight weeks of camp this summer, including: week long camps, including the original Fashion Camp, along with a new Advanced Camp for those returning, as well as two Sewing Camps, and a Teen Styling Camp. All camps are broken down by age: Kids (ages 7-9); Tweens (ages 10-12) and Teens (ages 13-18).
All camps are $295. Early birds can get a rate of $225 before April 30 and $265 before June 1.
Summer 2012 Camp Dates:
Week-long camps from June 25-August 17
Camps Include:
• Fashion Camp I - "The Original"
• Fashion Camp II - Advanced
• Sewing Camp
• Teen Styling Camp
More about Fashion Camp OC - Fashion Camp is a creative learning space for kids, teens and adults. Offering fashion classes in creating, designing, sketching, styling and of course, sewing, Fashion Camp OC is the brain child of Erin Bianchi, a 20-year fashion industry veteran, who also offers week-long camps that highlight all aspects of fashion, and encourage creating thinking. http://www.fashioncampoc.com/ Facebook: www.facebook.com/fashioncampoc
Fashion Camp OC will host eight weeks of camp this summer, including: week long camps, including the original Fashion Camp, along with a new Advanced Camp for those returning, as well as two Sewing Camps, and a Teen Styling Camp. All camps are broken down by age: Kids (ages 7-9); Tweens (ages 10-12) and Teens (ages 13-18).
All camps are $295. Early birds can get a rate of $225 before April 30 and $265 before June 1.
Summer 2012 Camp Dates:
Week-long camps from June 25-August 17
Camps Include:
• Fashion Camp I - "The Original"
• Fashion Camp II - Advanced
• Sewing Camp
• Teen Styling Camp
More about Fashion Camp OC - Fashion Camp is a creative learning space for kids, teens and adults. Offering fashion classes in creating, designing, sketching, styling and of course, sewing, Fashion Camp OC is the brain child of Erin Bianchi, a 20-year fashion industry veteran, who also offers week-long camps that highlight all aspects of fashion, and encourage creating thinking. http://www.fashioncampoc.com/ Facebook: www.facebook.com/fashioncampoc
Saige Nicole's and The Panty at the oc mart MiX To Host FREE Birthday Party Bootcamp on March 4th
Sometimes planning a child’s birthday party can be overwhelming or may seem altogether impossible. So, more than 10 Orange County businesses decided to lend a helping hand and make life as a host/hostess much easier for busy Orange County moms and dads.
Saige Nicole’s Baby and Toddler Boutique and The Wedding Pantry, located at the OC Mart Mix in Costa Mesa, are hosting the first “Birthday Party Bootcamp”. With the assistance and creative direction by Lemonade – An Event Company, this dynamic trio has been able to bring together over 10 of the best Orange County vendors to share their secrets, wares and expertise on how to create a birthday party children will love and friends and neighbors will talk about for months.
During Birthday Party Bootcamp, attendees enjoy DIY demonstrations, sample pastries and treats and learn tips and tricks from professionals in their field! Everything from capturing the perfect memories in pictures, choosing themes that pop, DIY decor that sizzles, birthday fashions that rock, birthday cakes as centerpiece and gluten-free/allergen-free treats everyone can enjoy, will be shared to leave participants feeling confident and ready to plan the perfect party!
Cost: FREE
When: Sunday, March 4th
Time: 12: 30 p.m. - 4:30 p.m.
Where: The OC Mart MiX - 3313 Hyland Ave. Suit C, Costa Mesa, CA 92626
Participating Business:
Saige Nicole's baby and toddler boutique (http://www.saigenicoles.com/)
The Wedding Pantry (http://www.theweddingpantry.com/)
Lemonade – An Event Company (http://www.lemonadeevents.com/)
Darla Marie Designs (http://www.darlamariedesigns.com/)
Push Cakes (http://www.pushcakes.com/)
Dez and Tam Photography (http://www.dezandtam.com/)
Sensitive Sweets (http://www.sensitivesweets.com/)
Bubba Sweets (http://www.bubbasweets.com/)
Dolly’s Sweet Dreams Cotton Candy (http://www.dollyscottoncandy.com/)
Sweet Lucie’s Ice Cream and Treats (http://www.ilovelucies.com/)
Mommy Connections.CA (http://www.mommyconnections.ca/)
R.S.V.P. at 714.983.1942 or on-line at www.SaigeNicoles.com/Events
For more information on this release or to schedule an interview please contact Wendy Navarro at 714.983.1942 or via e-mail at wendy@SaigeNicoles.com
Saige Nicole’s Baby and Toddler Boutique and The Wedding Pantry, located at the OC Mart Mix in Costa Mesa, are hosting the first “Birthday Party Bootcamp”. With the assistance and creative direction by Lemonade – An Event Company, this dynamic trio has been able to bring together over 10 of the best Orange County vendors to share their secrets, wares and expertise on how to create a birthday party children will love and friends and neighbors will talk about for months.
During Birthday Party Bootcamp, attendees enjoy DIY demonstrations, sample pastries and treats and learn tips and tricks from professionals in their field! Everything from capturing the perfect memories in pictures, choosing themes that pop, DIY decor that sizzles, birthday fashions that rock, birthday cakes as centerpiece and gluten-free/allergen-free treats everyone can enjoy, will be shared to leave participants feeling confident and ready to plan the perfect party!
Cost: FREE
When: Sunday, March 4th
Time: 12: 30 p.m. - 4:30 p.m.
Where: The OC Mart MiX - 3313 Hyland Ave. Suit C, Costa Mesa, CA 92626
Participating Business:
Saige Nicole's baby and toddler boutique (http://www.saigenicoles.com/)
The Wedding Pantry (http://www.theweddingpantry.com/)
Lemonade – An Event Company (http://www.lemonadeevents.com/)
Darla Marie Designs (http://www.darlamariedesigns.com/)
Push Cakes (http://www.pushcakes.com/)
Dez and Tam Photography (http://www.dezandtam.com/)
Sensitive Sweets (http://www.sensitivesweets.com/)
Bubba Sweets (http://www.bubbasweets.com/)
Dolly’s Sweet Dreams Cotton Candy (http://www.dollyscottoncandy.com/)
Sweet Lucie’s Ice Cream and Treats (http://www.ilovelucies.com/)
Mommy Connections.CA (http://www.mommyconnections.ca/)
R.S.V.P. at 714.983.1942 or on-line at www.SaigeNicoles.com/Events
For more information on this release or to schedule an interview please contact Wendy Navarro at 714.983.1942 or via e-mail at wendy@SaigeNicoles.com
Saturday, February 25, 2012
Saturday, February 18, 2012
Wednesday, February 15, 2012
MLB CATCHER CARLOS SANTANA JOINS TEAM SHOCK DOCTOR
Santana to Wear Shock Doctor’s Performance-Driven Protective Gear
MINNEAPOLIS – (Feb. 15, 2012) – Shock Doctor®, the authentic market leader and creators of innovative, performance-driven sports protection and the #1 mouthguard in the world, is proud to announce a multi-year partnership with top Major League Baseball (MLB) catcher, Carlos Santana of the Cleveland Indians. Santana joins Ryan Mathews, Percy Harvin, Nick Leddy and Jack Johnson on Team Shock Doctor, the company’s elite group of professional athletes who serve as brand ambassadors and utilize Shock Doctor protection and performance gear.Committed to producing the most innovative protection equipment and growing its baseball product line, Shock Doctor will have Santana serve as a product development advisor, giving detailed input from a professional player’s perspective for the company’s baseball protection products while also serving as a representative for the brand on and off the field.
“Shock Doctor has shown a strong commitment to helping baseball players perform better and stay protected,” said Santana. “I am excited to be a part of Team Shock Doctor, to have the opportunity to wear Shock Doctor’s innovative baseball lineup and help them grow their brand at all levels.”
“Carlos is a great athlete with a strong work ethic that embodies the spirit of our brand,” said Tony Armand, CEO of Shock Doctor. “We’re excited to add him to the Team Shock Doctor roster as we grow in the sport of baseball; his feedback will be used to help develop products that will benefit athletes at all levels.”
In his first full season in the (MLB), Santana led the Indians in home runs (27) and on base percentage (.351), while also leading all MLB catchers in runs scored (84) and ranking second in home runs.
• Velocity Motion 360 Short Sleeve Shirt
• Shock Doctor’s Ultra Catcher’s Sliding Short with Ultra X-Fit Cup Pocket
• Velocity ShockSkin Wrist Band Guards – See Santana in a video using the Shockskin Wrist Band Guards
• Shock Doctor Custom Mouthguard - Customized on http://www.shockdoctor.com/ for Santana
About Shock Doctor, Inc.
Shock Doctor is the undisputed leader in mouthguard technology and considered the leading innovator in sports protection around the globe. Their belief in combining design and technology to achieve better protection and performance is now trusted by fearless athletes in a growing number of products and sports, from youth to amateur to pro. For further information, please visit the Company's website at http://www.shockdoctor.com/.
###
For media requests, please contact:
Allison Olmstead, TO Media Co. Allison@tomediaco.com
Lauren Townsend, TO Media Co. lauren@tomediaco.com
949.722.8488
Monday, February 13, 2012
Wednesday, February 8, 2012
Monday, February 6, 2012
Latest Obsession: Salvage Design at the oc mart MiX
Salvage Design – Purveyor of "Duplicitous Art for the (re)Purposeful Home," Salvage Design Company creates original, handcrafted decor, lighting, and functional wall art using a combination of well-worn words, reclaimed wood, and found vintage objects. Each piece Salvage Design Company produces is individually sourced from barns, back alleyways, and salvage yards around the country, and then refurbished, hand finished, rewired, and artfully assembled in their Huntington Beach, California workshop. Custom design requests are welcomed. Owned by Heather Roth. www.iheartsalvage.com; Facebook: http://www.facebook.com/pages/Salvage-Design-Company/173325796022139; Twitter: @salvagedesignco
MARVEL’S AVENGERS ADDED TO BRAVO SPORTS EXPANDING CATALOG OF LICENSED PRODUCTS
The New Avengers Line Includes 21” and 28” Skateboards, Available at Toys R Us
Santa Fe Springs, CA - Adding to the company’s expanding Licensed Products division, Bravo Sports Corporation, a global leader in the outdoor recreation and sporting goods markets, is proud to announce a partnership with Marvel Entertainment, LLC, a global character-based entertainment company, to bring Avengers skateboards to fans just in time for the Avenger’s latest film expected to be released in May 2012.
The new Avengers collection, featuring the fictional team of super heroes labeled “Earth’s Mightiest Heroes” including Iron Man, Incredible Hulk, Captain America and Thor, highlights two 21” and two 28” skateboards. The 21” skateboards are available at Toys R Us in January and the 28” skateboards will be in Toys R Us in March.
• TEAM - 21” Skateboard; for kids ages 5+; $17; Single kicktail board featuring the entire Avengers Team
• ASSEMBLE - 21” Skateboard; for kids ages 5+; $17; Single kicktail board featuring Captain America, Thor, Iron Man and Incredible Hulk, as well as a bold graphic highlighting the Avenger’s battle cry of “Assemble!"
• RESCUE - 28” Skateboard; for kids ages 7+; $28; Double kicktail board featuring Captain America backed up by Iron Man, Thor and Incredible Hulk
• LIGHTNING - 28” Skateboard; for kids ages 7+; $28; Double kicktail board featuring Iron Man backed up by Captain America, Thor and Incredible Hulk
Bravo Sports has successfully developed and marketed products for such global brands as Disney, Mattel, and Nickelodeon since 1999. Their current catalog includes hundreds of products for dozens of brands with plans to continue to grow this list and roll out new product offerings.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit http://www.marvel.com/.
ABOUT BRAVO SPORTS
Bravo Sports, headquartered in Santa Fe Springs, California is a leader in the recreational and sporting goods markets. With offices, factories and warehouses in the United States, Italy, Thailand and China, the Company’s operations truly span the globe. Since 1965, Bravo has provided the highest quality and most innovative products to sports and outdoor enthusiasts worldwide. With a stable of market-leading brands including Pulse™, Darkstar ™, Tony Hawk™, Birdhouse™, Blind™, Kryptonics™, XGames™, Blacktop 360™, Quik Shade™, Moto Shade™, Airzone™, Hyper™ and Variflex™ to go along with industry leading licenses with outstanding partners like Nickelodeon, Mattel, Marvel, Lucasfilm, Disney/Pixar, and Cartoon Network, Bravo consistently seeks to exceed the expectations of its consumers and customers alike. At Bravo, the goal is simple – to create simply the best products for the best value in the world. http://www.bravosportscorp.com/
# # #
N’ICECREAM TO OPEN 4th STORE AT THE OC MART MIX - HOMEMADE GELATOS AND SORBETS MADE DAILY
N’iceCream makes about 16 batches from scratch every morning, and offers over 150 different flavors that they rotate between. Some of the company’s most popular flavors include: Salted Caramel, Raspberry Basil, Lemon Olive Oil, and Stracciatella.
N’iceCream gelato is made in their signature style, a bit lighter than what most gelato stores serve. Choosing to add less cream and sugar, the flavors of the gelatos and sorbets are not masked by the fat and sugar content in the product. A N’iceCream gelato or sorbet will always have a clean and crisp taste, and it is their goal is to use as many natural ingredients as they possibly can. All the gelatos are based on organic milk and they never add any color or artificial sweeteners to their products. The sorbets are dairy free and fat free, and are made with fresh local produce that follows the seasons. (ex. Look for a flavor made with Blood Oranges, which will be in season in March when the shop opens.)
Founded in 2008 in Venice Beach, CA. by Christian Toxboe and Laura Nielsen, The MiX location will be the fourth location for the family owned and run business, which also has shops in the LA area and will soon also be found in select Whole foods counters in Los Angeles.. Christian and Laura moved from Denmark during the spring of 2008 with the sole purpose of opening up a gelato and sorbet store in LA. They quickly fell in love with the Venice community and opened a shop on Abbot Kinney, with a second location on Venice Boardwalk opening up less than a year later.
"We are excited about opening at the oc mart MiX,” says Christian Toxboe of N’iceCream, “because it falls in line perfectly with our enthusiasm for locations with grassroots organizations, and a love for individualism and quirkiness.”
The N’iceCream Production
N’iceCream gelato and sorbets are all made using Italian gelato machines as they believe it gives a better texture and consistency. Every flavor is produced in micro batches, with the highest respect for the milk, fruit and other raw ingredients. Usually the producer gets up early in the morning to start the production of the day, producing one flavor takes between 15-25 min. to freeze, so making enough gelato for a hot summer day, can easily take 5 to 6 hours. Since all of their sorbets only contain fresh fruit, the variety can change, depending on the season.
Check out the company website http://www.ilovenicecream.com/, where you can see what flavors have been made in the different shops, what time they have been made and you can subscribe to your favorite flavor.
“We are thrilled to have N’iceCream be a part of the gourmet foods found at The MiX,” says Andrea Young, the owner of The Paper House and the store owner who spearheaded the oc mart MiX. “N’iceCream will be a perfect treat for shoppers, as well as a great desert to bring home.”
http://www.ilovenicecream.com/ www.facebook.com/NiceCreamUSA www.twitter.com/NiceCreamUSA
Friday, February 3, 2012
THE ALEXANDER GRAY VALENTINES DAY SALE KICKS OFF WITH THE JONESES & $1 TACO THURSDAY ON FEB.9th
40% OFF THE ENTIRE STORE WITH AN ADDITIONAL 10% OFF
FOR FACEBOOK + TWITTER FANS
Costa Mesa, CA – Get ready to have date night. Alexander Gray, purveyor of fine eyewear, is kicking off its first ever Valentine’s Day Sale on Thurs., Feb, 9th with band, The Joneses, playing from 6:30-9:30pm and $1 Taco + $5 Sangria Night at the oc mart MiX. From February 9th-14th, the entire store will be 40% off, with an additional 10% off for Facebook fans who “like” Alexander Gray or for Twitter Followers.
Valentine’s shoppers will find brands such as Salt Optics, Barton Perreira, KBL, Fendi, Jennifer Creel, Fabien Baron, and Diane Von Furstenberg on sale.
Alexander Gray, located at the oc mart MiX, a marketplace for gourmet foods, coffee and wine with over 30 shops under one roof and purveyors of all things good, is a shop composed of small independent eyewear companies from around the country, brands that actually shape the direction of the eyewear industry. Alexander Gray’s focus is to provide customers with something different than the usual selection of “designer” sunglasses you might find at your local mall.
http://www.alexandergrayoc.com/
www.twitter.com/alexandergrayoc
www.facebook.com/alexandergrayoc
$1 TACO & $5 SANGRIA NIGHT AT THE OC MART MIX:
WHEN: Thursdays from 5:30 pm – 8 pm
LOOK FOR: Held at the oc mart MiX, enjoy $1 taco night and $5 Sangria at We Olive & Wine Bar. Delicious pork, steak, and chicken tacos are made right in front of you and come with all the toppings and beans and rice. http://www.theocmartmix.com/events
Wednesday, February 1, 2012
Vonny + Tradeshow Booth
How cute is Vonny, the designer behind the Vonny Pie and Casserole Carriers?!
And we especially love all that pres featured on the wall and on the table!