3rd ANNUAL ORANGE COAST OC LOOK PARTY HONORS SIXTEEN OF ORANGE COUNTY’S FASHION ELITE

EVENT RAISES $15,000 FOR THE DREAM GUILD OF THE JUVENILLE DIABETES RESEARCH FOUNDATION

The 2010 OC Look event, held on Wednesday, July 21 at an exquisite private residence in Pelican Crest, Newport Coast, was as dynamic a celebration as the fashionable set it was designed to celebrate.

To see a video from the event, click here: http://www.youtube.com/watch?v=6Tk1J89nQ-Y
“This year’s class of OC Look honorees represent the best of Orange County style, from the surf industry to high-fashion and it was a pleasure to celebrate their passion for style as well as the many ways they each give back to their community,” says Linda Goldstein, publisher of Orange Coast. “This event has become a great success thanks to our wonderful partnership with JDRF OC and we look forward to continuing to build on that success in the future.”

The 2010 OC Look honorees are:
Jackie Melby- Philanthropist
Lisa Heil – Mom and fashion enthusiast
Robert Nettles - Modern Cosmetic Surgeon
Dinah & Chad Gracey - Mother and Animal Rights Activist/Drummer of LIVE and The Gracious Few
Alexis Bellino - OC “Housewife”, mother, model and spokesperson
Nicholas Rose - Hand & Upper Extremity Surgeon
Jeanina Esparza - Managing Director, Black Starr and Frost
Elizabeth An - CEO, House of An and Managing Partner, AnQi by Crustacean
Sean Harris - Online Sales, Stussy Inc.
Timothy A. Blett - Senior Partner, President Doner Advertising
Heather Madden - Philanthropist
Lisa Vogel - Co-President, RAJ Manufacturing, Creative Director, LUXE
Eric Vaughn Traut – Lawyer
Christina Ferguson – Medical Marketing Consultant
Renetta Ascher Caya – Lawyer, Beckstrand Gala Chair, Mom

All of the OC Look honorees were presented with an exclusive award designed and provided by Tiffany & Co. as well as a VIP gift bag from Gifted Inc. Portraits of each of the honorees accompanied by insight into their personal fashion philosophies will be featured in the special section on the August issue of Orange Coast.

ABOUT OC LOOK 2010
The 2010 OC Look honorees, their guests and other attendees were treated to an evening full of style & fashion complete with beauty bars by M•A•C Cosmetics, signature cocktails and a Tequila tasting hosted by award-winning CaPaz Tequila, massages and mini-spa treatments from Pure Blue spa, handwriting analysis courtesy of Mont Blanc, and a dazzling display jewels from Winston Jewelers ranging from $1000 to over $1 million. Models meandered in the hottest fashions from Saks Fifth Avenue while attendees worked their “inner model” for photographer David Capron of eMotion Photo Studios. Vitamin Water and Chateau Ste. Michelle wines accompanied the decadent fare offered by 24 Carrots including mini fried chicken and waffles, tempura zucchini flowers stuffed with goat cheese, roasted lamb “popsicles,” seared ahi tuna and much more all sponsored in part by Rolex

An opportunity drawing for prizes including a trip to the Aston resort in Hawaii, a limited edition Ferrari Lithograph, a fashion consultation with Saks Fifth Avenue and several extraordinary gift baskets raised several thousand dollars throughout the evening.

The 2010 OC Look Party was housed within a brand new palatial estate in prestigious Pelican Crest. The jewel of Newport Coast, this exquisite home features 14,000 sq. ft. of quality craftsmanship and elite amenities including: Beaumaniere light limestone floors in the grand two-story foyer with dual sweeping staircases, multiple terraces & custom picturesque windows highlight huge harbor and coastline views, expansive entertaining level with a gorgeous home theater, bonus room, wine cellar, Alder cabinetry, kitchenette & teppanyaki grill with Monte Carlo marble countertops and an in-home executive office features marble flooring, extended library, fireplace with wood mantle & coffered ceilings. The grounds also feature a gym with speakers, shower, sauna & bath, infinity edge salt water pool & spa, outdoor fireplace, elevator & garages for 9 vehicles. The home is currently offered at $17,500,000 by Lee Ann Canaday with RE/MAX Fine Homes, Canaday Group.

About the OC LOOK Advisory Board
The OC Look winners were selected by an advisory board, which includes such trendsetters and fashion forward individuals as: Christopher Del Castillo (M•A•C Cosmetics), Kacey Spies-Bruno (Montage Resorts), Michelle Pulfrey (“Good Day L.A.” producer), Amy Denoon (Beach House PR), Michael Botsko (Tiffany & Co.), Michaele Hall (Neiman Marcus, Fashion Island) and Jason Wallis (Fashion Photographer) Gretchen Pace (General Manager, Black Starr and Frost), Nichole Carroll (Designer, Tyler Rose Swimwear), and Jennifer Condas (Co-Founder, the Dream Guild of the JDRF, Orange County).

VONNY SERVES UP A HIP CASSEROLE CARRIER

Los Angeles, CA – Nothing is more Southern than comfort food and family gatherings. To that end, vonny, a tote and accessories designer that mixes Southern hospitality with LA style, created their newest product, the vonny Casserole Carrier, as a tribute to their Southern family roots.


“Growing up in the South, every event was a potluck with friends and family bringing their favorite dish to share,” says Vonny Faucheux, vonny designer. “Since relocating to Los Angeles, ME MAW’S GREENBEAN CASSEROLE has become a regular request for dinner parties and get-togethers, but it never felt right to walk in the door with a pyrex in a paper bag and so we were inspired to create the vonny casserole carrier.”

Available for $45, the casserole carrier is the perfect way to tote your favorite dish to family parties, tailgate gatherings and friends’ houses. Completely insulated to maintain food’s temperature whether hot or cold, the vonny Casserole Carrier is made with a laminated printed canvas exterior for easy maintenance and a bright colored interior designed to fit a standard 9x13 dish. It also features an exterior pocket large enough to hold your serving utensils, an interior pocket for hot/cold packs and a convenient Velcro handle.

The casserole carrier comes in four colorful, graphic prints, including Orange Daquiri (a multi-color stripe), Black & White Bohemian (black and white floral) and NEW Calliope (pronounced cu lie a pee) (green, yellow and brown circles); which is named after the signature music that is played on the river boats in New Orleans and NEW Carnival (retro red and white sunbursts). The vonny Full-of-Pockets tote is the perfect partner to the Casserole Carrier if you need to tote wine or other essentials to the party. Available online at www.vonny.com

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 For photos, samples, interviews, or if you want ME MAWS GREENBEAN CASEROLE recipe, contact: TO Media Co. 949.722.8488 allison@tomediaco.com or lauren@tomediaco.com

Orange Coast Magazine Names Top Orange County Style Makers at OC LOOK 2010

Sky high heels, amazing dresses, sharp suits and an incredible mansion in Newport Coast all set the stage for the July 21st 3rd annual OC Look party hosted by Orange Coast Magazine, where they named the top style makers in Orange County.

The 2010 OC Look honorees are:

Jackie Melby- Philanthropist

Lisa Heil – Mom and fashion enthusiast

Robert Nettles - Modern Cosmetic Surgeon

Dinah & Chad Gracey - Mother and Animal Rights Activist/Drummer of LIVE and The Gracious Few

Alexis Bellino - OC “Housewife”, mother, model and spokesperson

Nicholas Rose - Hand & Upper Extremity Surgeon

Jeanina Esparza - Managing Director, Black Starr and Frost

Elizabeth An - CEO, House of An and Managing Partner, AnQi by Crustacean

Sean Harris - Online Sales, Stussy Inc.

Timothy A. Blett - Senior Partner, President Doner Advertising

Heather Madden - Philanthropist

Lisa Vogel - Co-President, RAJ Manufacturing, Creative Director, LUXE

Eric Vaughn Traut – Lawyer

Christina Ferguson – Medical Marketing Consultant

Renetta Ascher Caya – Lawyer, Beckstrand Gala Chair, Mom



Fashion lover, Mona Shadia from the Daily Pilot just wrote a story about the OC LOOK event that you should read.

We will be posting more about the party soon -- a link to photos and a video from the party, the amount raised for JDRF, etc.  So stay tuned!

Halsea Surfboard & Pillows in House Beautiful!

Really?!  How darling is this Balboa Island cottage?!

The designer Krisa Ewart is AMAZING!  Congrats on the great article in House Beautiful!

Krista also designed the Halsea Shop in Newport Beach.  Halsea designer Sally Bartz and Krista grew up together so when Krista needed a little color and a nod to the island's surf culture, she quickly called Sally to get a custom Halsea surfboard in the kelp green Little Harbor print.  Also featured in the article are Halsea's pillows in the company's new Kona Koi print.  

Here is a closer shot of the pillows:

Quik Shade's Tiki Canopy Featured in Your Home and Lifestyle

http://www.quikshade.com/

Quik Shade Cabanas in The Orange County Register

The ever-fabulous home and garden editor at the Orange County Register, Cindy McNatt, recently wrote about "Instant Backyard Ambience" highlighting Quik Shade's cabanas.

Quik Shade Tiki Canopy featured in Cottages and Bungalows

Light those Tiki torches!!

Cottages and Bungalows selected the Quik Shade Tiki Canopy as one of their favorite "Sunny-Season" finds in their July/August issue.

The Quik Shade Tiki Canopy allows you to create your own tropical paradise adding instant ambience to any setting. Whether at the beach or in your backyard, this canopy will get you in a laid-back, island state of mind.

Tiki 10' x 10' (64 sq. ft.) Instant Canopy

Price: $159.00

http://www.quikshade.com/

Bravo Sports Corp, Quik Shade and Beach Pockets on KTLA

With Summer FINALLY here, we celebrated in the perfect way... a morning with Allie MacKay from KTLA morning news. 

We showed viewers how to transform your backyard with easy and inexpensive tips on creating a VIP cabana perfect for summer entertaining with a Quik Shade Cabana.  

Kellie Swaim, of Bravo Sports, also gave a run down on the hottest products to keep your family "made in the shade" this summer with the best selling canopy chairs, the GO Hybrid Backpack canopy (yes it has SPF 50!), and Beach Pockets umbrella.   

And last but not least, we transformed this house into the coolest house on the block with a skate park, skateboards, skates, scooters, pogo sticks and more from Bravo Sports. 

To see all three segments and get tips to start your summer off right, click here: http://www.bravosportscorp.com/BravoKTLA.html

Orange Coast Magazine Hints At OC LOOK Winners

With OC LOOK around the corner (July 21st), Orange Coast Magazine has been showering us with hints about this year's most stylish winners on their Twitter.

Here is a compilation of their tweets. See if you can figure out who these winners are:


HINTS ABOUT THE WINNERS
1) This swimsuit design scion knows beach chic inside and out…she also admits to mingling Forever 21 jewelry with her “real” stuff! Don’t we all?!?

2) Work Hard, Play Harder” is the motto of this OC Look honoree who spends her days as a medical marketing consultant. Get the look…OC Look 2010, July 21 – to buy tickets, visit www.jdrfoc.org/2010-OCLook/

3) This OC Housewife believes “Leopard Anything!” is the fashion trend of the century. Get the look…OC Look 2010, July 21 – to buy tickets, visit www.jdrfoc.org/2010-OCLook/

4) One thing this super-stylish couple can agree on is that their favorite fashion era is NOW! Get the look…OC Look 2010, July 21 – to buy tickets, visit www.jdrfoc.org/2010-OCLook/

5) “Dare to be different” is the style philosophy of this OC Attorney. Wonder how that holds up in court?? Get the look…OC Look 2010, July 21 – to buy tickets, visit www.jdrfoc.org/2010-OCLook/

6) If this OC Look honoree could be anyone in style history, Grace Kelly would be her gal! She describes her person al style as “Grace Kelly meets updated preppy.”

7) “Good food, great friends and family….with sun and sand” is how this OC Look honoree describes her perfect day. This from a gal who knows the best gifts come in small packages.

8) From a man whose life work is bringing beauty to others, he says he can’t live without his “basics”. Custom denim and tailored white tees are a “must” Get the look…OC Look 2010, July 21 – to buy tickets, visit www.jdrfoc.org/2010-OCLook/

9) This attorney thinks Crocs on any one over 5 years old should be a punishable offence. We’re betting she could put together a winning case!! Her ruling – Christian Louboutin and Jimmy Choos required.
10) This OC Look honoree sums up his fashion philosophy as “trying to look like a million bucks on a few cents…that explains why his favorite OC boutique is the Salvation Army…Which location? Inquiring minds want to know!!

11) How does this OC ad exec get “the look”?? By working out with for Mr. California finalist Manny Modena! OC Look 2010, July 21 – to buy tickets, visit www.jdrfoc.org/2010-OCLook/


GENERAL TWEETS ABOUT OC LOOK

1) Always wanted to see what a $17 million dollar house looks like on the INSIDE? Buy a ticket to the 2010 OC Look Party and you can an insider look at an exclusive Newport Coast property filled with OC’s MOST Stylish! All while supporting the OC Chapter of the Juvenile Diabetes Research Foundation.

2) OC Look raised over $14,000 in support of Juvenile Diabetes Research Foundation last year. This year, we want to raise the bar! Support JDRF and celebrate OC’s most stylish at the 2010 OC Look Party, July 21.

3) OC Look News!! Tiffany and Co. has designed beautiful awards for all of the 2010 honorees. Come to the 2010 OC Look Party July 21 and check them out! Get your ticket today! And bring a friend…www.jdrfoc.org/2010-OCLook/

4) OC Look Update – Tickets are selling fast!! Get your ticket to OC’s most exclusive celebration of fashion and style today! www.jdrfoc.org/2010-OCLook/

5) OC Look Update – We are nearly sold out!! Only a few tickets left so get yours today. RSVP list will be strictly enforced… don’t be an OC Fashion Don’t! www.jdrfoc.org/2010-OCLook/

6) Fashion Don’t – Panty Lines, Fashion Do – OC Look Party 2010 presented by Orange Coast magazine and benefitting the JDRF OC Dream Guild. Get your ticket today! www.jdrfoc.org/2010-OCLook/

7) Want to know what OC’s style elite are wearing?? Experience OC Style at the 3rd Annual OC Look 2010, July 21 benefitting the JDRF OC Dream Guild. Style it Up! www.jdrfoc.org/2010-OCLook/

8) Just ONE WEEK LEFT until the 2010 OC Look Honorees are revealed. Be there for a night of fashion and frivolity benefitting the JDRF OC Dream Guild – July 21, www.jdrfoc.org/2010-OCLook/

9) Each year, more than 15,000 children - 40 per day - are diagnosed with type 1 diabetes in the U.S. Support the Juvenile Diabetes Research Foundation to end diabetes IN STYLE by buying a ticket to the 2010 OC Look Party presented by Orange Coast magazine. www.jdrfoc.org/2010-OCLook/

10) Does your OC Look need a little updating?? Enter to win the OC Look For a Day make-over sweepstakes at www.orangecoastmagazine.com/oclookforaday  Visit website for complete contest rules.

Orange Coast Magazine's OC Look Party Is Almost Here

Orange Coast Magazine's OC Look is one of the hottest parties of the year and has been sold out the last few years.  The party is almost here so be sure to get tickets before it is sold out again!